Business Resources
I’m Done Being Professional (Kind Of)
How I Keep Client Projects Organized From Start to Finish
How to Prepare for a Branding or Design Project
What to Expect From the Logo Design Process
When it comes to your brand, your logo is often the very first impression people get — and first impressions matter (and hey, so does Gray Matters 😉). A great logo isn’t just a pretty picture; it’s the foundation of your visual identity. It should capture the personality of your business in a way that feels timeless, versatile, and uniquely you.
That’s where I come in. My job is to take your ideas — whether they’re crystal-clear or just a jumble of “vibes” — and turn them into a logo you’re proud to put everywhere from your Instagram bio to a giant sign out front.
Here’s how we make that happen.
What To Expect from the Website Design Process
If you’ve never worked with a designer before, the website process can feel a little mysterious. My goal is to make things simple, collaborative, and (dare I say) fun. Here’s exactly what it looks like to work with me from start to finish.
How to Work with a Graphic Designer: A Business Owner’s Guide to Giving Effective Feedback
Collaborating with a graphic designer is key to turning your vision into reality, but providing clear, actionable feedback is crucial to ensuring smooth communication. Here’s a guide to help you work effectively with your designer and get the best results.
The Difference Between DIY and Professional Design: When to Invest in a Pro
In the age of user-friendly design tools, many small business owners consider taking on design tasks themselves. While DIY design can be cost-effective and accessible, there are significant differences between what you can achieve independently and what a professional graphic designer can offer. Understanding these differences can help you decide when it’s time to invest in a pro.
How to Choose the Right Graphic Designer for Your Business
Selecting the right graphic designer is crucial for creating a strong visual identity for your business. Here are some tips to guide you through the process.
The Process of a Professional Photo Shoot: What to Expect
Understanding what to expect during a professional photo shoot can help alleviate any apprehensions and ensure a smooth experience. Here’s a step-by-step outline of the process when you work with me:
Why We (Usually) Don't Work With WordPress
So. It’s 2022 and you’re on WordPress. Finding an agency that specializes in AND recommends WordPress is getting more and more rare.
If you’re on WordPress and you’re trying to make any significant changes to your site, I usually recommend considering switching to a different Content Management System (CMS) like Squarespace.
For most creative agencies, the workload and consequent cost of recreating your site from scratch on Squarespace is less than the cost of making significant changes to your site on Wordpress. There are still cases in which something a client needs can not be accomplished using the customizations and integrations available through Squarespace, but I find this to be incredibly rare.