I’m Done Being Professional (Kind Of)

Why I Choose Authenticity Over “Professional” Jargon

I’m done pretending I don’t want to tell my fellow female clients they look hot in that dress on Facebook.

I’m done overthinking whether an email needs fewer exclamation points or emojis to be taken seriously.

If you get an unhinged message from me that gets straight to the point, just know: it’s intentional.

Recently, I’ve been asking myself a bigger question:

How do I actually market differently?

What’s unique about my services? About my clients? What ties all of us together?

The answer, every time, is authenticity.

My clients don’t come to me with cookie-cutter problems. They come to me with real, messy, nuanced business challenges that need equally real, custom solutions. There’s no template for that — and there’s definitely no room for corporate fluff.

So why are we wasting time with formal pleasantries when we could just… get to the damn point?

I’ve said this before, but I’ll say it again: I’m not here to sell you services you don’t need. Mostly because I don’t want to do work that won’t actually be used. The same logic applies to communication. If professional jargon and overly polished back-and-forth slow things down, then why the hell are we all pretending it’s helpful?

I’m going to keep it real with you throughout our working relationship — because I genuinely don’t know how to turn my authenticity switch off.

And to be clear:

This doesn’t mean quality suffers.

It doesn’t mean you won’t feel respected.

It doesn’t mean contracts are vague or expectations are unclear.

It just means I’m not going to hide behind a tone that isn’t me.

If we’re already working harder as entrepreneurs than most people with “regular” jobs, why not work alongside people you actually — and I mean actually — vibe with?

That’s the whole thing. That’s the brand. That’s Gray Matters.