Let’s be honest: one of the biggest knocks against Canva is that everything kinda… looks like it was made in Canva. You know the vibe—pastel blobs, recycled fonts, and that one Instagram carousel layout we’ve all seen a hundred times. But here’s the truth: Canva is an incredibly powerful design tool if you use it wisely. And the secret to wise design? A well-built brand kit.

So if you’re tired of blending in with the Canva flock, this post is for you. Let’s talk about how to set up Canva’s built-in branding tools to make your graphics original, recognizable, and unapologetically you—all while staying true to your visual identity and not the latest Canva trend.

As a small business owner, your logo is a vital part of your brand identity. Unfortunately, with the rise of online marketplaces, particularly platforms like Facebook, scams offering logo design services have become increasingly common. To protect yourself, it’s important to recognize these red flags and ensure you’re working with legitimate designers who will deliver quality work.