Gray Matters
Blog
How to Build Brand Consistency Across Social Media
What to Expect From the Logo Design Process
When it comes to your brand, your logo is often the very first impression people get — and first impressions matter (and hey, so does Gray Matters 😉). A great logo isn’t just a pretty picture; it’s the foundation of your visual identity. It should capture the personality of your business in a way that feels timeless, versatile, and uniquely you.
That’s where I come in. My job is to take your ideas — whether they’re crystal-clear or just a jumble of “vibes” — and turn them into a logo you’re proud to put everywhere from your Instagram bio to a giant sign out front.
Here’s how we make that happen.
Logo File Types Explained: What to Use and When
A Guide to Building an Original Brand Kit in Canva That Stands Out
Let’s be honest: one of the biggest knocks against Canva is that everything kinda… looks like it was made in Canva. You know the vibe—pastel blobs, recycled fonts, and that one Instagram carousel layout we’ve all seen a hundred times. But here’s the truth: Canva is an incredibly powerful design tool if you use it wisely. And the secret to wise design? A well-built brand kit.
So if you’re tired of blending in with the Canva flock, this post is for you. Let’s talk about how to set up Canva’s built-in branding tools to make your graphics original, recognizable, and unapologetically you—all while staying true to your visual identity and not the latest Canva trend.
Spotting & Avoiding Facebook Logo Design Scams: A Guide for Small Business Owners
As a small business owner, your logo is a vital part of your brand identity. Unfortunately, with the rise of online marketplaces, particularly platforms like Facebook, scams offering logo design services have become increasingly common. To protect yourself, it’s important to recognize these red flags and ensure you’re working with legitimate designers who will deliver quality work.
Comprehensive Guide for Launching Your New Logo & Brand Design
Rolling out a fresh new logo and brand design is such an exciting moment! It’s the start of a new chapter for your business, and you want to ensure everyone sees it. This guide will help you launch your brand with confidence, step-by-step, across your website, social media, and beyond. Whether you’re updating your digital presence or refreshing your print materials, we’ll ensure your new look is everywhere it needs to be. Let’s get your brand out there and looking fabulous!
Why Consistency in Design is Crucial for Brand Recognition
In the digital age, where consumers are bombarded with countless messages daily, standing out requires more than just a unique product or service. It demands a strong, recognizable brand presence that resonates across all platforms. One of the most effective ways to achieve this is through consistent design.