Behind the Scenes / FAQs Sarah Vogl Behind the Scenes / FAQs Sarah Vogl

Spotting & Avoiding Facebook Logo Design Scams: A Guide for Small Business Owners

As a small business owner, your logo is a vital part of your brand identity. Unfortunately, with the rise of online marketplaces, particularly platforms like Facebook, scams offering logo design services have become increasingly common. To protect yourself, it’s important to recognize these red flags and ensure you’re working with legitimate designers who will deliver quality work.

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Branding Sarah Vogl Branding Sarah Vogl

Comprehensive Guide for Launching Your New Logo & Brand Design

Rolling out a fresh new logo and brand design is such an exciting moment! It’s the start of a new chapter for your business, and you want to ensure everyone sees it. This guide will help you launch your brand with confidence, step-by-step, across your website, social media, and beyond. Whether you’re updating your digital presence or refreshing your print materials, we’ll ensure your new look is everywhere it needs to be. Let’s get your brand out there and looking fabulous!

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Working With Us Sarah Vogl Working With Us Sarah Vogl

The Difference Between DIY and Professional Design: When to Invest in a Pro

In the age of user-friendly design tools, many small business owners consider taking on design tasks themselves. While DIY design can be cost-effective and accessible, there are significant differences between what you can achieve independently and what a professional graphic designer can offer. Understanding these differences can help you decide when it’s time to invest in a pro.

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Business Tools & Resources Sarah Vogl Business Tools & Resources Sarah Vogl

The Pros and Cons of Square Loans

Square is an incredibly accessible payment processor for small businesses. Most of the businesses we work with use Square. My other business, Bear Dance Hemp Company, also uses Square, and we have taken out a couple of loans with them in the past while tackling various projects and store improvements. Square Loans offer small businesses a convenient way to access funding, but it's essential to understand both the benefits and drawbacks before deciding if it's the right fit for your business.

Disclaimer: I am not a financial professional; this is not financial advice!

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Behind the Scenes / FAQs Sarah Vogl Behind the Scenes / FAQs Sarah Vogl

Frequently Asked Questions About Working with a Professional Graphic Designer

Are you considering hiring a professional graphic designer for your business but have questions about the process? From understanding the design process to determining pricing and handling revisions, we cover everything you need to know to make an informed decision. Discover how partnering with a professional can elevate your brand and ensure you receive high-quality, impactful designs tailored to your needs.

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Branding Sarah Vogl Branding Sarah Vogl

Why Consistency in Design is Crucial for Brand Recognition

In the digital age, where consumers are bombarded with countless messages daily, standing out requires more than just a unique product or service. It demands a strong, recognizable brand presence that resonates across all platforms. One of the most effective ways to achieve this is through consistent design.

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Business Tools & Resources Sarah Vogl Business Tools & Resources Sarah Vogl

9 Apps & Tools To Stay Organized (How I do *almost* everything all the time)

Everyone is different and perfection is futile. There is no singular answer for how to feel organized, stay on task, increase productivity or use time more wisely. However, I’ve come to rely on a few systems to keep myself in check. If I follow the systems, I have to think less about the big picture and can blissfully focus on the details. This helps relieve anxiety caused by an overwhelming number of responsibilities. That deer in the headlights feeling is the biggest thing that will keep me from being productive and completing tasks.

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Behind the Scenes / FAQs Sarah Vogl Behind the Scenes / FAQs Sarah Vogl

Why We (Usually) Don't Work With WordPress

So. It’s 2022 and you’re on WordPress. Finding an agency that specializes in AND recommends WordPress is getting more and more rare.

If you’re on WordPress and you’re trying to make any significant changes to your site, I usually recommend considering switching to a different Content Management System (CMS) like Squarespace.

For most creative agencies, the workload and consequent cost of recreating your site from scratch on Squarespace is less than the cost of making significant changes to your site on Wordpress. There are still cases in which something a client needs can not be accomplished using the customizations and integrations available through Squarespace, but I find this to be incredibly rare.

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