Gray Matters
Blog
Logo File Types Explained: What to Use and When
Why there are so many versions of your logo, what each file type is actually for, and which one to grab for a sign, a website, or an email signature.
You Launched Your Website… Now What?
Congrats, the site is live. Now the unglamorous part: checking forms, testing mobile, and actually telling people it exists. A step-by-step guide for the week after launch.
A Guide to Building an Original Brand Kit in Canva That Stands Out
Canva doesn't have to look like Canva. How to set up your brand kit so your graphics come out recognizable and original instead of another pastel carousel everyone's already seen.
Profiles, Pages, and Professional Mode: What’s the Difference and Which One Should You Use?
Personal profile, professional mode, or a business page? A plain-English breakdown of what each one actually does and which makes sense for a service provider or small business.
How to Work with a Graphic Designer: A Business Owner’s Guide to Giving Effective Feedback
"I don't like it" doesn't give me much to work with. How to give feedback that gets you closer to the design you want, plus how I respond to each kind of note.
Gray Matters' Frequently Asked Questions
Everything people ask before hiring me, answered in one place: services, process, timelines, and what working together actually looks like.
Spotting & Avoiding Facebook Logo Design Scams: A Guide for Small Business Owners
$50 logos from a stranger on Facebook are rarely a bargain. The red flags that signal a scam and how to check you're hiring someone who'll deliver real work.
Comprehensive Guide for Launching Your New Logo & Brand Design
You've got the new logo. Now it needs to go everywhere: website, social, print, signage. A step-by-step rollout plan so the launch doesn't stall halfway through.
The Difference Between DIY and Professional Design: When to Invest in a Pro
DIY design is cheap and fast until it isn't. An honest look at what templates can and can't do, and how to know when it's worth paying a professional.