Gray Matters
Blog
How to Choose the Right Graphic Designer for Your Business
Portfolio, experience, communication, process. What to actually look for when you're hiring a designer, so you end up with someone who gets your business.
The Process of a Professional Photo Shoot: What to Expect
Nervous about being in front of a camera? Here's the whole process from consultation to final gallery, so you know exactly what happens and when.
The Pros and Cons of Square Loans
I've taken Square Loans out for my own shop, so this is the practical version instead of the brochure. What's easy about them, what the drawbacks are, and how to decide if it fits. (Not financial advice.)
Frequently Asked Questions About Working with a Professional Graphic Designer
Services, pricing, revisions, timelines: the questions that come up before hiring a designer, answered without the sales pitch.
Why Consistency in Design is Crucial for Brand Recognition
Apple and Nike look the same everywhere for a reason. Why repeating your colors, fonts, and style builds trust and recognition, and what inconsistent design quietly costs you.
9 Apps and Tools To Stay Organized (How I do almost everything all the time)
I run two businesses with my partner and no departments. Not a productivity gospel, just the systems and apps I actually use to keep my head above water.
Why We (Usually) Don't Work With WordPress
A blunt explanation of why I usually recommend Squarespace over WordPress for small business sites, plus what to think through if you're already on WordPress.