Let’s be honest: one of the biggest knocks against Canva is that everything kinda… looks like it was made in Canva. You know the vibe—pastel blobs, recycled fonts, and that one Instagram carousel layout we’ve all seen a hundred times. But here’s the truth: Canva is an incredibly powerful design tool if you use it wisely. And the secret to wise design? A well-built brand kit.

So if you’re tired of blending in with the Canva flock, this post is for you. Let’s talk about how to set up Canva’s built-in branding tools to make your graphics original, recognizable, and unapologetically you—all while staying true to your visual identity and not the latest Canva trend.

In the age of user-friendly design tools, many small business owners consider taking on design tasks themselves. While DIY design can be cost-effective and accessible, there are significant differences between what you can achieve independently and what a professional graphic designer can offer. Understanding these differences can help you decide when it’s time to invest in a pro.

Selecting the right graphic designer is crucial for creating a strong visual identity for your business. Here are some tips to guide you through the process.

Square is an incredibly accessible payment processor for small businesses. Most of the businesses we work with use Square. My other business, Bear Dance Hemp Company, also uses Square, and we have taken out a couple of loans with them in the past while tackling various projects and store improvements. Square Loans offer small businesses a convenient way to access funding, but it's essential to understand both the benefits and drawbacks before deciding if it's the right fit for your business.

Disclaimer: I am not a financial professional; this is not financial advice!

In the digital age, where consumers are bombarded with countless messages daily, standing out requires more than just a unique product or service. It demands a strong, recognizable brand presence that resonates across all platforms. One of the most effective ways to achieve this is through consistent design.