This post is part of a creative series where I reimagine and redesign logos for local businesses purely for fun. The current logos of these businesses are perfectly fine, and they continue to thrive without my input. These redesigns represent my personal take on what the branding could look like if I were hired for these projects. Please note that these designs do not represent the actual businesses; they are merely a product of my imagination.

This is the logo and brand design for Arielle Emmett, a licensed professional counselor in Blacksburg, VA. The client aimed to create a cohesive brand for her office’s signage and other professional materials. Her audience is primarily kids and parents of kids. She didn’t want any cliche or detailed imagery in the logo; she just wanted something simple to represent her brand. We aimed to start her brand with something affordable (it didn’t take me many hours to design) that she could build off of in the future if necessary.

mariacrofootbowling.com

Squarespace Website Design & Logo Design for Simon Kinsinger of Kinsinger Financial — a Financial Coach who empowers individuals and families to achieve financial freedom.

kinsingerfinancial.org

This is the logo and brand design for Sprout Wellness, an inclusive wellness coach offering online personal training for people of all bodies and abilities who want to reach their health and wellness goals with gentle support and guidance in Blacksburg, Virginia.

sproutinclusivewellness.com

Logo & brand design for Crunch To Brunch featuring customized artwork by Maggie Perrin-Key. I really enjoyed tackling the challenges presented by this design concept. The idea for bringing Maggie onto this job came to me while I was literally mopping the floor at our cafe and thinking about the inspiration the client and I had been passing back and forth.

I found myself looking for an abstract pattern that conveyed movement when it felt like a light bulb came on over my head 💡 I'm so grateful that Mary Katherine and Maggie trusted my vision and allowed me to take them along on this wild little design ride. As always, along with source files, a LOT variations were included as part of this project delivery.

Brandy Renee McCann (Appalbrandy.com) reached out to us to replace her Wordpress site with something better. She came prepared with some examples of other writers’ sites that she liked. One of the main goals (besides typical things such as a general design upgrade and improvements to SEO) was to find a way to better showcase and organize the scope of Brandy’s writing work.

ECC Test Lab (previously located in Blacksburg, VA — now in Richmond, VA) came to me for a logo refresh and total website overhaul. ECC is an accredited analytical and microbial laboratory whose mission is to provide our customers with the highest quality results in the fastest time possible. When they approached me, they were just beginning to expand from primarily hemp testing into a full range of product safety and quality testing for a variety of industries. They can accommodate most requests with a wide array of specialized instrumentation and combined expertise in chemical and microbial analysis.