Big Oh! Box | Sex Toy Store & Subscription Box Logo & Brand Design
Logo Design, Website Design Sarah Vogl Logo Design, Website Design Sarah Vogl

Big Oh! Box | Sex Toy Store & Subscription Box Logo & Brand Design

I recently had the exciting opportunity to create the logo and branding for Big Oh! Box, a sex toy subscription service in Roanoke, Virginia. The brand is all about inclusivity and empowerment, offering gender-neutral, full-size adult toys designed for all couples. Their goal is to encourage exploration while removing the burden of decision-making, ensuring everyone can enjoy a sex-positive experience.

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Misfit Hair Co | Blacksburg, VA Logo, Branding & Website Design
Logo Design, Website Design Sarah Vogl Logo Design, Website Design Sarah Vogl

Misfit Hair Co | Blacksburg, VA Logo, Branding & Website Design

Michaela loved the original logo we created for her, but it was time for an update that better fits her unique aesthetic! She was also long overdue for a website to help streamline client intake for new services.

We were going for something with a more retro/vintage feel; Michaela came prepared with plenty of inspiration. I’m proud of the minimal warped typography effect and the carefully chosen rainbow color scheme — hinting at her studio’s emphasis on pride and inclusivity without being too in-your-face. It turned out GREAT on her tote bags!

misfithairco.com

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Lost In Taste | Squarespace Website Design; Christiansburg, VA

Lost In Taste | Squarespace Website Design; Christiansburg, VA

Squarespace website design for local sports bar and restaurant Lost In Taste. My goal was to echo the creativity the owner put into the brand and his restaurant decor. This is probably one of my favorite client sites, aesthetically. I am a sucker for an excellent dark color scheme and carefully chosen accents. We did all the photography for this project. We also designed the logo & branding for this business.

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Hazelbea At Home | Sqaure Online Website Design
Website Design Sarah Vogl Website Design Sarah Vogl

Hazelbea At Home | Sqaure Online Website Design

One of the biggest confusions for Hazelbea At Home customers was pick-up locations and times and delivery fees. On the old site, there was not a great way to host Hazelbea’s business model and fulfillment schedule. Each pick-up location has a different address and different hours, delivery fulfillment costs a fee and the delivery radius is limited. On the old site, there was a bit of thinking involved for the customer. Delivery fees had to be manually added to the customer’s cart.

It was a difficult (and confusing) call to make, but we ultimately ended up redesigning her entire Square site in favor of …also a Square site, but with all of the following problems solved:

  • streamlined & fool-proofed the interfaces for pick-up locations, pick-up times, and delivery fulfillment

  • merged and corrected item inventories

  • fixed sale & item report syncing problems between the Square POS dashboard and Square Online interfaces

  • made publishing weekly menus easier

On the new site, all of the individual pick-up locations and times are automated per order super clearly and the delivery radius is limited to counties/area codes that are chosen by the owner.

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Building Beloved Communities | Squarespace Website Design
Website Design Sarah Vogl Website Design Sarah Vogl

Building Beloved Communities | Squarespace Website Design

Squarespace site design for Building Beloved Communities, a non-profit consulting company based in Roanoke, VA. The biggest benefit of having a designer set up your Squarespace site for you is that you can skip all the learning curves and design indecision. When you join the Gray Matters family, we set you up for success and share with you our tips and tricks to use Squarespace like a pro too.

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Appalbrandy — Writing about Appalachia | Squarespace Website Design
Website Design, Logo Design Sarah Vogl Website Design, Logo Design Sarah Vogl

Appalbrandy — Writing about Appalachia | Squarespace Website Design

Brandy Renee McCann (Appalbrandy.com) reached out to us to replace her Wordpress site with something better. She came prepared with some examples of other writers’ sites that she liked. One of the main goals (besides typical things such as a general design upgrade and improvements to SEO) was to find a way to better showcase and organize the scope of Brandy’s writing work.

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Website Design Sarah Vogl Website Design Sarah Vogl

HazelBea Catering | Expedited Website Re-Design

This client came to me for an “emergency” website re-design. Yes, you read that correctly… An emergency!! Direct visits to the website worked as normal, but when you searched for her business on Google and clicked on the listing, you’d be re-directed to a totally different website that had nothing to do with her business. This problem was likely a result of either an outdated or insecure WordPress plug-in. I consulted my colleagues (who are more proficient in WordPress things than I), who agreed with my assessment of the situation. We determined it was easier and faster to start a whole new site from scratch than to try to fix the bug on the existing site.

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ECC Test Lab  |  Logo Design Refresh & Website Re-Design
Website Design, Logo Design Sarah Vogl Website Design, Logo Design Sarah Vogl

ECC Test Lab | Logo Design Refresh & Website Re-Design

ECC Test Lab (previously located in Blacksburg, VA — now in Richmond, VA) came to me for a logo refresh and total website overhaul. ECC is an accredited analytical and microbial laboratory whose mission is to provide our customers with the highest quality results in the fastest time possible. When they approached me, they were just beginning to expand from primarily hemp testing into a full range of product safety and quality testing for a variety of industries. They can accommodate most requests with a wide array of specialized instrumentation and combined expertise in chemical and microbial analysis.

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